AI Insights · Timothy · July 2024
Q2 2024 Fast Food App Trends in Non-US Markets
Explore the latest trends in the fast food and fast casual restaurant app space for Q2 2024, with insights from Sensor Tower. We delve into the performance of top industry players on a unified platform.
In the second quarter of 2024, the fast food and fast casual restaurants' apps have shown various user engagement metrics on a unified platform. Sensor Tower provides a closer look into the performance of these apps.
McDonald’s - Non-US downloads showed a steady trend, starting at approximately 34K in the first week of April and peaking at around 43K towards the end of May. Weekly active users began at 830K, dipping slightly mid-quarter, but then reached a high of 960K in mid-June before falling back to 818K by the quarter's end.
KFC Polska downloads remained fairly consistent, with a starting point of around 19K and a peak of 22K in late May. The app's weekly active users started at nearly 350K, with minor fluctuations, and ended the quarter just below 346K.
Burger King Polska showed an interesting downloads trend, beginning at approximately 6K and experiencing a steady increase to over 11K by the end of June. Weekly active users saw a gradual increase from 32K to over 43K in the same period.
Starbucks CEE had a more modest presence in terms of downloads, starting at around 2K and showing slight variability throughout the quarter. The data for weekly active users was not available for this period.
Domino’s Pizza experienced a varied download pattern, with an initial 4K downloads that surged to approximately 7K by the end of April, followed by a dip and another peak to 1.2K towards the quarter's end. Weekly active users, although low in numbers, showed a slight increase from 58 to 75 over the quarter.
For a detailed analysis and more insights, Sensor Tower's platform offers extensive data on app performance across various metrics and regions.